SEO -Search Engine Optimization- is nothing other than optimize a website to improve your position in the results obtained by search engines. This technique makes your website more visible to people who are looking for your company, product or service, that is, your website appears in the first positions in search engines such as Google.
Importance of SEO on your website
SEO is important to help search engines understand what each page or section of your website is about and whether or not it is useful to users.
How to improve your ranking
- The loading speed of your website: As a general rule, the websites that load the fastest are the most visited, and Google will pay attention to that.
- If your content is shared a lot: If your content is of quality and unique, and you also get a lot of shares, then you will receive more visits; this way Google will understand that people like it and will position it better.
- User behavior on your website or blog: Google also knows if the user has found your site from the search engine and if it has served him for what he was looking for.
Other factors to consider
- Use images: Images improve your web positioning and attract many more visits to your website.
- Write unique and quality content: it can be the key to improve your web positioning. Google loves content that is useful, original, and ideally complete.
- Choose a good design: that attracts visitors, that allows you to see your website from tablets, smartphones and that facilitates navigation through your website.
Role of search engines (Google, Yahoo or Bing)
Search engines roam the web crawling everything related to your website. These go through all the internal pages of your website through the links. Like any user when browsing each content of your Web, they go from one link to another and collect data such as keywords and meta data that they provide to the servers.
After it has crawled your website and collected the necessary information, these pages are appended in an index. There they are ordered according to their content and their relevance. Thus, when we make a query to the search engine, it will be much easier for it to show us the results that are related to our query.
Finally, after the pages are crawled and indexed to the servers, it is the turn of a system called the algorithm, which are the computer processes that decide the position of each page in the search results. This process determines which are the most important pages taking into account the many factors of positioning.
Conclusions and recommendations
Of course, it is necessary for search engines to optimize the visibility of your website and if you want more people to see you, SEO is the tool for you. Meticulously applied SEO techniques allow you to make better use of your resources and improve the profitability of your company.
Search Engine Optimization (SEO) is a powerful tool for online business marketing as it can drive quality traffic that converts into leads and sales. Many entrepreneurs want to know what SEO is before investing their time, money and energy in this marketing strategy. Once they learn about SEO, they quickly realize that it is highly competitive and requires ongoing maintenance, not just an initial implementation. They also recognize that it requires specific technical knowledge to apply it effectively.
SEO is the best way for your customers to find you through Google searches. These users search for the products or services that you offer them. The best way to reach them is through a search engine like Google, Yahoo or Bing.
And does your company have a website with SEO included?
