Choosing the name and extension of the domain of your Company is a fundamental task to lay the foundations of your brand. Although the .com domain is the ending that most quickly comes to mind, there are many other extensions that refer to the type of site you are hosting.
How many domain extensions are there?
There are approximately more than 1,600 domain extensions. Although many of those are not listed by ICANN (The Internet Corporation for Assigned Names and Numbers).
The best known domain extensions:
- .com: Essential, always. Whether as a primary or pointed domain, it must be part of your website.
- .net: It is born from network and Internet network; it is often referred to as the domain name wildcard. It is usually the second option when the .COM is busy. It is also chosen for a matter of security and brand protection.
- .org: It is used by social action organizations or disinterested activities such as scientific dissemination, etc. .org domains are also usually registered by companies to avoid low-cost competition in a parallel domain.
- .info: Refers to general information.
- .ws: They are identified with Website, so it is a great option for all types of websites. In addition, due to its novelty, it is much more likely to get the desired domain.
- .biz: Its extension comes from "business" and is intended for companies that did not have the opportunity to register a .COM.
- .on-line: It is recommended for those companies or professionals that offer online services.
- .srl: Aimed especially at limited liability companies that have chosen the legal form of "SRL" as their business entity.
- .if you: Directed to any site whose .com internet name is already taken
- .space: Personal spaces, bloggers, influencers.
Which domain extension is the best for your company?
You have already seen a list of the most used domains today. However, this does not mean that you have to necessarily choose one of those domain extensions for your company or business. Before making a final decision, review the .es or .ve regional domains, several are specially designed for certain sectors or groups and could be a better fit for your project.
Some recommendations for the domain of your business
- That contains familiar words to be easy to remember.
- that includes keywords that people usually search on Google.
- If the domain you want is registered, you can search for a similar one or with another extension.
- Nor include special characters in your domain such as hyphens or other signs.
- Choose a domain extension that is related to your company.
Choosing a domain extension for your business can play a critical role in your business success. Now that most companies have a presence on the Internet, the domain you decide to purchase will determine many elements of how visitors perceive your brand. A .com domain is always popular, but .net and .org domains offer you ample opportunities to emphasize your brand identity. You might even consider purchasing one of the many country-specific domains available, such as .ve, .es, or .us, to get a similar local feel.
In other words, a good domain extension is anything that helps your brand stand out. Make sure you are aware of the potential implications of each extension as you go through the process of building your brand.
One of the best tips I can offer when choosing a domain extension is to choose one that is a perfect fit for your product or brand. Don't be afraid to experiment a bit; each domain extension can be used for different purposes, and a little creativity is likely to go a long way.
