Most companies make the mistake of not spending time hiring one or more domains. However, in them lies much of the success in the network. Because they serve as the cover letter so that the user has a first contact with the site that you are undertaking.
To choose the right one, focus on criteria such as its extension and availability, its relevance to your business. It is also important to choose a domain that is not currently in use by another company or with another extension. As you can see, it's pretty easy to choose the right Domain for your business.
Some tips to choose the best:
- The domain has to be readable: if it is not read, it is not understood and, therefore, it is forgotten. Certainly, the name must impact, but in a positive way. Avoid dashes or underscores and above all, as already mentioned, structure words that do not conform to existing grammatical rules or that have characters typical of a given language.
- Think of a name that includes your business name: or include keywords that help you rank in web search engines. Appeal to the brief, short and concise, generate a word with meaning. The great computer and technological emporiums are the ones who have the luxury of using words made up of the initials of their corporate identity.
- Short is better: The shorter the better. Short domain names are easier to type, share, and remember, so you'll show up more in search results. The longer the name, the more difficult it will be to remember.
Be careful that your domain does not have different meanings in other languages
Because the identity of the brand would be diluted if it tried to break through internationally. Do not fall for the dishonest moves that many people make, when using the names of other companies already registered to steal and take advantage of their clientele.
Keep your domain operational
The maxims of marketing clearly establish that abrupt and constant changes in the identifying characteristics of a brand can be counterproductive for it. Because they affect your positioning. For that reason, the name you initially choose is key. Periodically manage and renew your domain to avoid losing it for not renewing it on time.
Keep in mind that choosing a good domain name is only the first step, after that you will have to select the right hosting company and maintain it, otherwise your site may be redirected to someone else's page and it will be of no use to you.
These suggestions, which we have tried to keep as objective as possible, will help you choose a domain that is best suited for your business and that attracts potential customers with better visibility.
